A worldwide energy group and leader in special fluids, TOTAL (www.total.com) is entering the personal care industry with a new generation of eco-lipids – emollients that combine exceptional safety and environmental results with high sensorial properties.
TOTAL entrusted a two years-project to Daydream so that the team could investigate the cosmetics market all over Europe. The objectives were to get the best performance positioning for the Gemseal range, compared to the currently broadly used conventional emollients: vegetal oils, silicones, esters and other mineral oils.
Through the project, Daydream highlighted the ultra-sensorial feeling and the cosmetic properties of the Gemseal combined with highest purity and safety aspects. Due to the favorable customers’ feedbacks as well as the REACH implementation, new opportunities have been created and partnerships are on-going.
Following these developments, some products, formulated with Gemseal, are already successfully commercialized on the European market. The next step of the project is the promotion of the Gemseal range in Asia. Thus, Daydream’s team will be present at the In-Cosmetics exhibition in Asia (Singapore, 13th-15th October 2009) at the IMAGINE platform and at the InCosmetics in Paris as well (Paris, April 2010).
Please, do not hesitate to contact us if you want to schedule a meeting with us!
