In order to ensure its growth, Innophos asked Daddream to investigate the European market for three kinds of products:
- Mono Ammonium Phosphate or MAP
- Di Ammonium Phosphate or DAP
- Mono Potassium Phosphate or MKP
These three products are used in several applications (specialty fertilizers, nutriments for processes that require yeast, powders for fire extinguishers, TiO2, cigarette paper, Enamel, etc.).
During this prospecting project, Daydream 60 targeted companies, and qualified 20 prospective customers. 32 to 35 thousand tonnes of products were identified, while the initial objective was 10 thousand tonnes.
