Three years ago, Celanese, one of the world’s largest acetate producers, acquired Clarifoil, the world’s leading supplier of innovative di-acetate films. Daydream was recently asked to provide commercial sales support for Celanese in the United-States for its acetate business.
During this 8-month project, the team had three different targets in North America:
- Luxury Goods brand owners
- Packaging Converters
- Package designers and brokers
Over the course of the collaboration, Daydream’s team performed multiple meetings and identified projected volume increases for both 2011 and 2012.
Key words: Celanese, Clarifoil, Market Assessment, New Business Development
