The TGS (Transport Global Solutions) product line of Alstom Transport department proposes turnkey solutions in the urban railway sector.
Generally, in the most recent Tramway or Subway installations, the energy generated during the braking of a train is partially used by the next separate train running on the same line (when there is one); otherwise, the entirety of this energy, as well as any unused portion, is lost in calories.
Alstom has developed a new technology, HESOP, which enables the railway system to completely re-use this braking energy, either by transferring it in the user’s internal electrical network (to assist the running of lights, escalators or ticket machines) or by redistributing this electricity to the ERDF (Electricité Réseau Distribution France – Electricity Network Ditribution France) network – for France.
Despite this technological advancement and answer to market preoccupations in terms of sustainable development and energy saving, Alstom has met difficulties in selling this solution. For this reason, Alstom has entrusted Daydream to perform a diagnostic study of the perception of HESOP on the market in order to recommend relevant sales tools to support this offer.
Through internal discussions with Alstom representatives working on the HESOP project and after meetings with potential customers of this solution, Daydream has been able to make an inventory of the HESOP offer and shed light on specific recommendations or possibilities of improvement. These suggestions were made with a sales and marketing point of view that will enable Alstom to enhance their offer.
This three-month project between Daydream and Alstom (performed in France but on a global scale) also included investigation of the energy selling market. This was done in order to understand any complementary offers which could be proposed to prospective customers to improve total energy savings.
http://www.alstom.com/Transport/
