Coventya, one of the leaders on the market, develops and provides Specialty Chemicals for surface treatments (Galvanoplasty) in more than 40 countries, on 4 continents and for industries such as automotive, building, petroleum, fashion, luxury, and information technology industries.
Coventya tries to diversify itself on the aluminium treatment market, a new positioning that entails facing well-established competitors and understanding the specificities of unknown industries to Coventya, such as aerospace or construction.
In order to best prepare itself to face these difficulties, and to establish itself as a serious player on this market, Coventya has entrusted Daydream with internal sales force training.
After a few weeks of investigation on the sales force’s current organization, activities, skills and time management, as well as the issue for Coventya on this new market, Daydream set up a training course.
This course integrates collective training sessions as well as individual coaching in order to brief the sales representatives on in-field prospecting. Daydream utilized its expertise in sales development to prepare Coventya’s prospecting techniques, time management and organization.
An appraisal period supported by tools such as performance indicator charts that will enable the activity to run efficiently will end this project which will have been performed from May to September 2011. This appraisal period will enable to track the evolution of skills for the 15 participating sales representatives.
Daydream is now recognized as a training center.
