GOTALENE: A PROMISING EXFOLIANT
DuPont (www.dupont.com), a worldwide known group, is a reference producer of cosmetic raw materials. One of these products is the range of exfoliating powders named Gotalene. (http://www2.dupont.com/Cosmetics_Packaging_Resins/en_U S/products/gotalene_personal_care_products.html).
Gotalene being well known products in this market and increasingly exposed to the competition of exfoliating natural powders, their sales evolution led DuPont to work with Daydream, in order to enhance the understanding of the markets and the real needs of the customers, prospective buyers and formulators.
Therefore, during several months, the goal of Daydream was to study – in France, Germany, Italy and England – the market needs and the feedback on the Gotalene range, to understand future tendencies, and to offer innovations such as certified Ecocert Gotalene, while analysing in detail the relations between customers, suppliers and distributors.
Thanks to a representative sample of 75 actors of the market (final customers, distributors…), Daydream has been able to build a segmentation with the markets’ needs, and especially to offer action plans on each of these markets.
