Development of Innovative Materials

As a part of the recently created KemOne company, a specialist in vinyl solutions and subsidiary of the Klesch group, Alphacan designs, makes and markets PVC profiles for the construction industry.

In order to diversify its activity, Alphacan is focusing on producing new materials with a higher added value. To accelerate this diversification while ensuring true differentiation as compared with its competitors, Alphacan was able to utilize Daydream’s expertise to achieve three goals:

  • Get a global overview of the current market for these new materials ;
  • Define the expectations of the potential markets, in order to create specification sheets that are adapted to each target application
  • Identify the most interesting opportunities and the best strategies to approach the target clients, with the objective to build solid partnerships.

During this 6-month project, Daydream used its methodology to gather and analyze information. By following this Method – a continuously updated and field-proven way of performing projects – Daydream was able to determine the 5 markets with the highest potential for Alphacan among the 10 markets initially considered, and to identify their expectations. Based upon these results, Daydream advised Alphacan to develop its offerings in two clearly differentiated product ranges, instead of one, which better match the current requests from the markets. Finally, two effective partnerships were generated as a result of Daydream’s discovery of two companies that were highly interested in co-development processes.

Thanks to the completed study and to these initial “pilot projects”, Daydream provided Alphacan the keys to success for launching their recent innovation.

“Our marketing teams – specialized on the building trades – had neither the time nor the expertise to check the potential of the markets that we had identified for our product. Daydream knew how to help us – in a few months – to build our offerings by relying on new partners which will become the commercial flag bearers of our brand.”

Eric Perraud