Dow Electrical & Telecommunications (Dow E&T), a business unit of The Dow Chemical Company, is a global leader in technology and material science solutions for the power and telecommunications industries. Dow E&T is developing a solution for a novel fiber optic cable jacketing material which aims to help reduce equipment and labor costs, potentially resulting in net total system savings.
Dow E&T benefited from Daydream’s services to test the value proposition of this new solution with end users. End users are an important target, and their support is key to a successful commercialization. Daydream identified and contacted both the Global Telecom Operators and the main local independent carriers to:
- Interview them to present the value proposition of Dow E&T’s new fiber optic cable jacketing solution
- Collect their feedback
- Generate a list of qualified companies interested in further discussions with Dow E&T
- Refine the value proposition of Dow E&T’s solution
During this two-month project, Daydream completed 33 interviews with key actors, and confirmed expectations that there was potential for Dow’s new fiber optic cable jacketing material in all areas of the world.
“We were impressed with Daydream’s professional team” said Damien Polansky, Global Telecommunications Platform Leader, Dow E&T. “They worked closely with us, from start to finish, helping us test and shape a value proposition that targets the right end use customers in the right global markets.”
