Let’s celebrate Suppliers’ Day 2019 with us together and be part of the next 40 years of innovation and growth in the Beauty & Personal Care market
NYSCC Suppliers’ Day 2019 Annual Meeting
New York, New York, May 7-8, 2019 – NYSCC (New York Society of Cosmetic Chemists) Suppliers’ Day is the flagship tradeshow in North America, attracting hundreds of businesses and stakeholders in the cosmetic science sector annually from all over the globe. This year, thousands of industry leaders are expected to attend the conference at the Jacob K Javits Convention Center in New York City from May 7th-8th. NYSCC Suppliers’ Day is an unparalleled networking opportunity, a breeding ground for collaboration, and a showcase for the latest innovations in cosmetics.
Who is Dynovel/Daydream and what exactly do we do?
We are the B to B Market Strategy and Business Development Partner of choice for clients focused on the world of chemistry and materials such as: Food, Energy, Personal Care and more! At Dynovel, we use our precise and proven Methodology that we’ve developed over years of experience in the chemicals and materials industries to provide service in 4 key areas:
- Market analysis and assessment
- Business development and sales growth
- Team coaching and people development
- Implementation of our proven Methodology and Pricing tools
Dynovel/Daydream is able to reach a multitude of markets worldwide with a multi-cultural and world-class team of highly-skilled engineers, PhDs, and sales and marketing specialists. Furthermore, we have global offices in North America, Europe, and Asia along with secondary assets in emerging markets.
Presentation of Credentials and Past Experiences
Dynovel is notably experienced in the cosmetics industry with about 40 successful projects under its belt. Our experience and methods help businesses critically evaluate their innovative technologies in the market. The following case studies are with major players in the cosmetics industry:
Case Study 1
Need: A client of Dynovel’s developed an exfoliating agent “X” for Anti-Aging Skincare formulations with certain advantages over industry analogues like glycolic acid. The company sought to better understand how valuable this ingredient could be to current and potential customers.
Objectives: Dynovel’s client wanted to identify trends in the Anti-Aging Skincare sector, define a market approach in light of X’s unique handling requirements, and estimate the potential price point for X.
Results: Dynovel successfully mapped and profiled active ingredients and trends in the Anti-Aging Skincare market. Market feedback and perceptions of X in terms of advantages, handling requirements, and form factor were obtained from interviewees at leading companies (e.g., Caudalie, Estée Lauder, L’Oréal). Dynovel estimated the price point of X and recommended opportunities in the market to pursue.
Case Study 2
Need: A client of Dynovel’s wanted to assess the opportunities that the cosmetics market may offer to silica, silicone resin and silicon elastomer particles.
Objectives: Dynovel scouted the global market to understand silica & silicone applications, product technologies, key players, and trends within cosmetics segments as well as estimated market size.
Results: After using the proven methodology, Dynovel was able to successfully profile, map, and compare silica and silicone product technologies and determined those that exhibit the most market potential. A SWOT analysis was performed and key competencies were identified. Market volume and characteristics were gathered for selected applications. Finally, Dynovel provided new business development recommendations and generated a pipeline of qualified leads for the customer to nurture.
Case Study 3
Need: One of Dynovel’s clients is a manufacturer of exfoliant micropowders based upon various polyethylene grades. The company desired an independent Voice of Customer campaign to understand current perceptions of the products.
Objectives: Dynovel’s client wanted to test the exfoliant micropowder’s value proposition, validate prospective customers’ interests, evaluate the performance of distributors, and understand the reasons for stunted sales growth in certain areas.
Results: Dynovel conducted an extensive Voice of Customers campaign and obtained very good feedback on the product line. Market segmentation was ascertained, and new projects were identified for ulterior development of exfoliating products. Dynovel also made recommendations on the best channel-to-market to successfully promote and sell a new exfoliant.
Presentation of Availability
We will be available to meet at Suppliers’ Day in NYC to discuss your next Marketing and New Business Development challenges in the Cosmetics Industry. We would love to help and meet all businesses who would be interested.
For more information please contact:
Stephanie Lorini
North American Business Director
Office Phone: 610-660-0121 x202
Cell: 610-457-0090
Email: stephanie.lorini@dynovel.com
