Daydream (*), operating as Dynovel in North America, is a consulting firm specializing in B to B Marketing, New Business Development & Strategy and Sales for its clients. Our range of services provide support throughout the entire life cycle of your products and technologies. Our value is displayed thanks to a complete service offer composed of five main axes:
- Market Strategy
- New Business Development
- Sales Growth Initiative
- Innovation & Differentiation
- Process Tools
The Special Fluids division of Total is a global leader in the production of high-purity, ultra-low aromatic special fluids, which markets a wide range of customized products tailored to its clients’ specific needs. TOTAL’ special fluids are invaluable in hundreds of specialized applications ranging from paints to drilling muds, printing inks, cosmetics and crop protection.
Dynovel has recently performed a project with TOTAL Specialties USA, Inc., a US member of the TOTAL Group, to bring value and expertise in Market Scouting & Analysis as well as Leads generation on the Personal Care market.
The Special Fluids division of Total has developed a comprehensive range of alkane-based emollient solutions with subtle texture grading marketed under the brand name GEMSEAL®. Their qualities make them fully suitable for all types of beauty product formulation:
- Skin care
- Hygiene
- Make-up
- Hair care
- Sun care
As Daydream in Europe participated in the success of the brand’s commercial launch in Europe six years ago, Dynovel, Daydream’s partner in USA, was asked by TOTAL Specialties USA, Inc. to help them understand:
- The Personal Care landscape in the USA, identifying the value chain and mapping the key players of the greatest well-known brands of the Cosmetics Industry;
- The decision power chain in such corporations to influence the choice of ingredients in cosmetics formulation.
- The drivers and hurdles in the US Personal care market;
- The alternative emollient solutions proposed, in order to better position Gemseal®;
- Channel-to-market options for ramping up the cosmetic business.
In addition to this market analysis, Dynovel provided New Business Development support by dedicating a team to prospect the identified key formulators and cosmetics brand companies in the US, present them the Gemseal offering and encourage them to trial samples in formulations in order to develop a pipeline of projects. In the meantime, Dynovel has also looked into getting more information about current distributors of the cosmetic market who could continue the prospecting effort and contribute to boost the sales of Gemseal post-Dynovel!
This successful joint effort led to a new cooperation between the two companies in the Brazilian cosmetic market…
“We asked Dynovel to analyze the market in the USA for our range of emollients for cosmetic applications: Gemseal range.
It was efficient for TOTAL Specialties USA to have this market analysis done with a pragmatic approach. As the analysis was “prospection oriented”, we worked closely with them. Dynovel built, in an extremely short period of time, a full database of prospects, presenting our products with professionalism. Many prospects were immediately interested and they ordered a sample of our product to try as soon as possible.
We could not expect to move so fast in an unknown market without external help and they did it with flexibility. If we have another requirement for market analysis for specialties products or any need for external sales support for prospection, I will again reach out to Dynovel to provide assistance, knowing they will do their best to satisfy my requirements.”
said Franck Eydoux, Vice-President Total Specialties USA, Inc.
(*) More information on:
https://www.daydream.eu//
http://www.totalspecialfluids.com/en/your-industry/emollient-cosmetics.html
