Waters is a specialist in analytical instrumentation [MS (Mass Spectrometry), LC (Liquid Chromatography) and SFC (Supercritical Fluid Chromatography) , and has launched a new product called the Synapt G2 (MS/MS combined with Ion mobility) which enables a very comprehensive characterization of molecules with high molecular such as complex proteins.
The Synapt solution is already a reference in certain markets, and Daydream was in charge of developing its awareness in a new market segment for a period of 8 months.
As a result several potential new users in this market had been verified.